“From day one, our goal has been to build a digital audio environment that allows advertisers to reach their most relevant and engaged audience – while making it easy for them to get up and running on Spotify,” said Daniel Walsh, Global Head of Business Strategy and Operations, Spotify. To find success quickly, Spotify Advertising established a clear goal: streamline operations to drive revenue growth and efficiencies – making it easier for its advertising brands to connect with Spotify’s millions of customers, wherever they’re listening. When building out their advertising business, the Spotify team faced challenges including an abundance of manual tasks and inefficient processes, a lack of dedicated business operations, and a need for a more holistic, 360-degree view of their customers and ad inventory. With Salesforce, Spotify Advertising helps brands connect with their customers, wherever they listen The path to reaching number one on the charts is never without its challenges - but Spotify Advertising found the right processes, partners and technology to get there. In fact, Spotify has found that people are now just as engaged with the digital audio ads they hear as with the music and podcasts they listen to, and over 60% of listeners say Spotify audio ads help them discover new brands and products. Spotify Advertising has become known for helping build powerful connections between brands and listeners, while ensuring advertisers are reaching the most relevant audiences possible. Salesforce began its work with Spotify Advertising a few years ago. Spotify, the world’s most popular audio streaming service, launched in 2006 and has since grown to over 456 million users. Salesforce and Slack have helped Spotify Advertising achieve 40% increase in productivity by cutting down on meetings and email traffic
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